1/3/2024 0 Comments Sanrio world smash ballThe company's European website gives another origin of the name, saying the name comes from the Spanish words san ('holy') and río ('river'). The remaining o was added from the ou ( オウ) sound people make when they are excited. In the book Kore ga Sanrio no Himitsu Desu ( これがサンリオの秘密です) or These are Sanrio's Secrets Tsuji, Sanrio's founder, said that Yamanashi ( 山梨), part of the company's former name, has an alternative on'yomi reading of Sanri. In 1973 the company was officially established under the name Sanrio. In the late 1960s the company began producing goods with the dog character Snoopy, from the American comic strip Peanuts, after acquiring the Japanese licensing rights. He began using existing cartoon characters for his merchandise. Tsuji noticed his success gained by merely adding a cute design to the sandals. In 1962, Tsuji expanded his enterprise from silk to rubber sandals with flowers painted on them. Shintaro Tsuji founded Sanrio on August 10, 1960, then known as the Yamanashi Silk Company using ¥1,000,000 in capital. History Sanrio store in Den-en-chōfu, Ōta, Tokyo The company also runs a franchise of KFC in Saitama Prefecture. ( kokoro being Japanese for 'heart') is best known for the Actroid android. Their animatronics branch, called Kokoro Company, Ltd. Men characters and Japanese licensing rights to the Peanuts characters. īesides selling character goods, Sanrio takes part in film production and publishing. Sanrio's best-known character is Hello Kitty, a little cartoon girl cat and one of the most successful marketing brands in the world. Their products include stationery, school supplies, gifts, and accessories which are sold worldwide, including at specialty brand retail stores in Japan. It designs, licenses, and produces products focusing on the kawaii ("cute") segment of Japanese popular culture. ( 株式会社サンリオ, Kabushikigaisha Sanrio) is a Japanese entertainment company.
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